American Association of Museums, MSA and USCHT Marketing Council To Promote Cultural Travel

The American Association of Museums (AAM), the Museum Store Association (MSA) and the U.S. Cultural and Heritage Tourism Marketing Council (USCHT) are accommodating to advance cultural biking to and aural the United States. The three organizations aim to access appearance to cultural and celebrated sites through targeted biking business avenues.

U.S. Department of Commerce Office of Travel & Tourism and Travel Industry Association analysis shows that cultural and ancestry tourism is the #3 tourism action in the United States. Their studies aswell affirm that cultural and ancestry travelers are added affluent, biking added frequently, break best in a destination and seek out different cultural and ancestry experiences.

“We attending advanced to this avant-garde accord with the Museum Store Association and U.S. Cultural & Heritage Tourism Marketing Council,” said Ford W. Bell, admiral of AAM. “Cultural biking is a antecedence for building visitors and a key action for AAM associates to advice addition visitation."

The three organizations are analogous affairs for The Cultural Traveler Pavilion that will premiere at the American Association of Museum’s anniversary appointment in April 2009 in Philadelphia. Building on “The Museum Experiment” theme, the pavilion will advertise the USCHT Marketing Council’s CultureToursAndMore.com ally in destinations including Philadelphia and advance cultural tourism business strategies in an educational and absorbing architecture on the AAM tradeshow floor. “The Cultural Traveler Pavilion will be an agitative alternate showcase,” said Sheila Armstrong, controlling administrator of the U.S. Cultural & Heritage Tourism Marketing Council. “Reaching out collaboratively to the cultural biking segment, we can admixture our efforts to breed this admirers that appreciates the abounding cultural and ancestry treasures of our country and allure them to acquaintance them added frequently.”

MSA and USCHT Marketing Council aswell will barrage The Cultural Traveler, an absolute new advertisement and Web site, in the aboriginal division of 2009. This tourism-focused guidebook is adherent to cultural and ancestry tourism and celebrates the arch museums, celebrated sites and building food throughout the United States. AAM and its associates will be showcased in the guidebook and Web site. Participants cover Anchorage Museum at Rasmuson Center; Auburn Cord Duesenberg Automobile Museum, Auburn, IN; Barona Cultural Center & Museum, Lakeside, CA; The Children’s Museum of Indianapolis; Foundation for the National Archives, Washington, DC; Georgia O’Keeffe Museum, Santa Fe, NM; Gray Line; The J. Paul Getty Museum, Los Angeles, CA; Legion of Honor, San Francisco, CA; Los Angeles Convention & Visitor Bureau; Minnesota Historical Society; Missouri Historical Society; New Mexico Museum of Natural History and Science; New York Transit Museum; The North Carolina Arboretum; Pasadena Convention & Visitors Bureau; Saint Louis Art Museum; Springs Preserve – Las Vegas; Walter Anderson Museum of Art, Ocean Springs, MS; Westmoreland Museum of American Art, Greensburg, PA; and the de Young Museum, San Francisco, CA.

“The Cultural Traveler will be broadcast to bags of consumers, bout operators, biking agents and biking media absorbed in cultural biking and building abundance shopping. By accretion acquaintance and absorption in visiting museums and building food as different cultural destinations, the advertisement aswell will advice drive appearance at cultural institutions in general,” said Beverly Barsook, controlling administrator of the Museum Store Association.

Exposure to the tourism bazaar will be added added by an online adaptation of The Cultural Traveler, featuring absolute links to participants’ Web sites and added tourism agreeable at www.Museum-Store.travel . “The American Association of Museums will accept a featured hotlink on The Cultural Traveler Web site, accouterment acceptance to all AAM affiliate listings, appropriately facilitating affluence of acceptance to advice for cultural biking planning,” Barsook noted.

The American Association of Museums has been bringing museums calm back 1906, allowance to advance standards and best practices, acquisition and administration knowledge, and accouterment advancement on issues of affair to the absolute building community. With added than 15,000 individual, 3,000 institutional and 300 accumulated members, AAM is committed to ensuring that museums abide a basic allotment of the American landscape, abutting humans with the greatest achievements of the animal experience, past, present and future. For added information, appointment www.aam-us.org.

Museum Store Association is a nonprofit, all-embracing affiliation organized to advanced the success of building retail professionals. By auspicious top standards of professionalism, MSA helps cultural business professionals bigger serve their organizations. MSA aswell is focused on allowance access acquaintance about building food as different arcade destinations for tourists and cultural travelers. As allotment of a cardinal accord with the U.S. Cultural & Heritage Tourism Marketing Council (USCHT) and Shop America Alliance (SAA), MSA provides ability in the cultural and ancestry tourism amphitheatre to its associates and the accepted public. For added advice about the Museum Store Association, visit
www.MuseumStoreAssociation.org or alarm (303) 504-9223.

U.S. Cultural and Heritage Tourism Marketing Council is a biking barter affiliation with a mission to package, bazaar and advertise U.S. cultural and ancestry tourism adventures both nationally and internationally. The Marketing Council represents arch U.S. tourism destinations, attractions and biking ally affianced in business U.S. cultural and ancestry to travelers throughout the United States and about the world. Partners cover the U.S. Department of Commerce / Office of Travel & Tourism Industries, California Travel & Tourism Commission, VISIT FLORIDA, the Museum Store Association, The Henry Ford, Greater Philadelphia Tourism Marketing Council, Atlanta CVB, New Orleans CVB, Hilton Head CVB and Shop America Alliance. For added advice appointment www.uscht.com or acquaintance Sheila Armstrong at (843) 341-6392 or USCHTMarketing@aol.com. To appearance the Culture Tours and More Packages, appointment www.culturetoursandmore.com.

Contact:

Sheila Armstrong
Executive Director
U.S. Cultural & Heritage Tourism Marketing Council
Chesterfield, MO
(843) 341-6392
USCHTMarketing@aol.com http://www.uscht.com

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