Barclaycard has appear the countdown Barclaycard World Freerun Championships which will be staged in September at Camden's iconic Roundhouse. This standout break for the basic appearance a distinctively advised advance complete as a massive claiming for added than 20 top-flight all-embracing freerunners.
Freerunning began as an burghal announcement of abandon and athleticism in Paris in the 1990s. Its exponents accomplish amazing combinations of running, climbing, jumping, vaults, spins, flips and somersaults, usually above an burghal landscape.
This groundbreaking Barclaycard sponsored accident will be a all-around celebration, showcasing the alarming ability of the world's best athletes in this absurd burghal sport. Each will accomplish to the accessory of his own alone called soundtrack and in a different twist, anniversary will be advised by his adolescent competitors. The Barclaycard World Freerun Champion will be the amateur who displays the greatest skill, aggravation and aloft all, alteration or "flow".
Sponsorship of the World Freerun Championships marks an agitative time for Barclaycard. Dan Mathieson, Barclaycard Head of Sponsorship, said, "Barclaycard is absolutely aflame to be bringing the countdown World Championships of this spectacular, fast growing action to London. We feel the alteration and abandon of movement associated with chargeless active mirror the key needs of Barclaycard customers, abnormally those application the Barclaycard OnePulse agenda in London acceptance contactless biking and purchases above the capital."
Championship organisers, World Freerun Ents, allotment a analogously upbeat appearance of Barclaycard's involvement. "World-class brands accept been accepting added and added into the freerun thing," said Championship agent and Urban Freeflow supremo, Ez, "but we consistently accomplish abiding that we are adequate with any bartering tie-ups and that they accomplish faculty for the freerun lifestyle. The blow for us actuality is that Barclaycard's all-around ambitions for the action bout our own."
Barclaycard's role as capital sponsor complements that of accessory sponsors Sony Ericsson, The Carphone Warehouse and Adidas.
Dave Hilton, Head of Marketing at Sony Ericsson, UK & Ireland said "Everyone at Sony Ericsson and The Carphone Warehouse are absolutely aflame to be an accessory sponsor of the Barclaycard World Freerun Championships. The accident is a anniversary of aesthetic abandon alloyed with high-value ball - the aforementioned attributes as the new Sony Ericsson C702 and W760i handsets. As experts in adaptable entertainment, we're appreciative to abutment this different accident by developing acute freerun agreeable for our customers."
Jascha Muller, amenable for Global Sports Marketing at adidas said, "Adidas is appreciative to abutment and sponsor the Barclaycard World Freerun Championships. Freerunning is an adorning action and adidas is alive carefully with the athletes to actualize the adiScape range; bespoke cossack and accouterment that accomplish to the specific needs of the sport."
Notes to Editors
About Barclaycard
Barclaycard is a multi-brand credit card and chump lending business which aswell processes agenda payments for retailers and merchants and issues acclaim and allegation cards to accumulated barter and the UK Government. It is one of Europe's arch credit cards businesses and has an accretion attendance in the United States.
Outside the UK, Barclaycard provides acclaim cards in the United States, Germany, Spain, Italy and Portugal. In the Nordic region, Barclaycard operates through Entercard, a collective adventure with Swedbank.
Barclaycard OnePulse
Barclaycard OnePulse is the name of the different agenda that combines the affluence and accessibility of Oyster with the aegis and adaptability of Barclaycard and new contactless technology, ideal for commuters who abide and plan about London.
For added media advice contact:
Andrew Bond
Barclaycard Press Office
1234 Pavilion Drive
Northampton
NN4 7SG
01604 251229
www.barclaycard.co.uk
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